Design Development Evolution

Initial Concept:

Graphic: logo initial

Graphic: pizza

Refined Typographic Element to reflect Arabic Typeface and simplified calligraphic symbol:

Graphic: logo refined

Graphic: contemporary pizza Graphic: typography

Contemporary shape inspired from heritage and landscape of Abu Dhabi enabling stronger brand presence and articulating our unique brand offering.

Horizontal Format

Vertical Format

Our brandmark combines visual cues inspired by fluidity and harmony, and the wisdom of past that fuels us forward.