Colour Palette
Masterbrand Colour Palette
Our colour palette is derived from our unique environment and Bedouin heritage.
Our palette avoids the use of garish artificial colours.
It is rich without being ostentatious and respectful of both our audience and our heritage.
Further refinement has been made to ensure hierarchy of the colour palette is maintained allowing harmonised usage of colours.
Corporate Colours and Supporting Colours for the Masterbrand have been devised ensuring stronger identification and consistent usage.
Corporate Colours:
Supported Colours:
Extended Sub Brand Colour Palette
In conjunction with the Masterbrand colour palette, our extended colour palette explores the sum of our four major attributes in completing the 'soul' of Abu Dhabi.
This palette has been devised to ensure that our sub-brands reflect our Masterbrand traits and work in harmony with our Masterbrand values.
Heritage:
Desert:
Seaside
City
