Sponsorships and Associations

Sponsoring premier events and participating in high-profile partnerships enables Abu Dhabi and its entities to reach target audiences globally with speed and direct impact. We must continue to embark on these relationships to build awareness and drive momentum to continually foster international interest in our Emirate.

There is a recipe for successful sponsorships. This recipe is borne from a mutual respect of each sponsorship alignment, understanding and working in partnership to achieve the respective objectives. As awareness of continues to grow over the coming months and years, largely through such associations, we must ensure our sponsorship strategy aligns with the essence of our brand and our future vision as an Emirate.

The impact and reach of a sponsorship is instant and often global. Therefore, ensuring that our identity as a destination is accurately and consistently represented via these partnerships is fundamental to our ability to create a differentiated, long-lasting brand impression for Abu Dhabi.

When reviewing sponsorship opportunities, we must assess the real synergy between the opportunity presented, and the identity we are all striving to achieve. In addition to looking at traditional return-on-investment metrics, we should ask ourselves – does this sponsorship or association epitomize, our essence and our brand promise?

"Our grandfathers and ancestors have left a wealth of cultural heritage we are proud of. We shall conserve it and build on it as it is the soul of this land and its future generations."
The late Sheikh Zayed bin Sultan Al Nahyan