Work With Us

How Can OBAD Help You?

OBAD helps many organizations across Abu Dhabi integrate elements of the Emirate’s brand into their own corporate identities. Specifically, OBAD helps both the private and public sectors by;

• Reviewing existing or draft logos, corporate identities, and / or marketing collateral to ensure it is aligned with the Abu Dhabi brand
• Providing guidance and counsel on how best to integrate various Abu Dhabi brand elements into visual applications (logos, corporate identities, marketing collaterals) as well as behavioral applications (codes of conduct, service standards, building designs, etc)
• Providing access to brand elements including photography, the Abu Dhabi font and the colour palette (following consultation, and subsequent written approval from OBAD - see below)
• Briefing creative / third party agencies on the Abu Dhabi brand identity on behalf of companies who have engaged them

Working With OBAD

Brand Consultation

OBAD is available for face to face meetings to review proposed artwork and discuss the application of the brand element/s. Increasingly, we are seeing companies use the Abu Dhabi Brand Book as a guide and briefing tool for brand design and execution. We encourage meetings as a forum for open discussion, consultation, creative brainstorming and importantly, to see how people across Abu Dhabi are interpreting and embracing the national brand.

OBAD’s team of design and communications experts can be contacted via phone or email and meetings can be arranged.

You are welcome to request meetings directly through info@abudhabibrand.gov.ae or contact +971 2 499 1599 or fax. +971 2 499 1504.

Using Elements of the Brand

As detailed on this website, there are specific elements that create the visual identity of the Abu Dhabi brand, including the logo, the fonts, the colour palette and specific photographic images. Whilst there are strict guidelines regarding the use of these assets, you can submit a request for a specific asset/s by completing this form. A member of the OBAD team will then be in contact to discuss next steps.

If your organization is granted permission to use an agreed brand element/s, you will receive a one-page form that specifies its agreed uses – including the communications medium, and frequency of publication. Access to brand elements will only be granted once OBAD receives a signed faxed copy of the one-page agreement. This permission shall be obsolete if use or publication does not take place within six months from the date of signature.

All creative design or editorial using any Abu Dhabi brand elements must be submitted to OBAD for review and approval prior to publishing or use.

Careers at OBAD

The Office of the Brand of Abu Dhabi is looking for talented, dedicated people to join our team. We are looking for creative, forward-thinking people who have proven experience in marketing communications, public relations and graphics design. You can submit your resume/CV through info@abudhabibrand.gov.ae and we will contact you should an appropriate opportunity develop. Please mark your email subject line: ‘Careers at OBAD Resume’